The Swedish broadcast statistics institute, MMS released a study that found that a quarter of Swedish Youngsters download TV shows rather than watching them on TV. This also ties in with a recent study from Australia that showed that a third of broadband users download pirated TV.This is not good news for content owners whose piracy concerns must be on red alert by now. Such a high level of piracy is bound to have a negative effect on the industry, but at the same time the growth in piracy is a response to consumer demand which is not being recognized by the content owners. The good news is that internet piracy tends not to effect small scale video producers and in fact is often beneficial as a promotional tool to further recognition.
